Americans Have Smartphones
About 97% of Americans own a cellphone. 85% of those cellphones are smartphones. The average smartphone user touches their device about 2,617 times a day. As a result, people in USA spend about 3 hours and 19 minutes daily on their mobile phones. Over 295 million smartphones are currently being used in the US alone.
Americans Use the Smartphone
Americans’ cellphone usage habits show addictive patterns with the average person checking their phone 262 times a day. Actually, almost half of Americans admitted that they could not last 24 hours without their smartphone.
Over half of the online transactions today go through mobile devices. 65% of podcast listeners listen through their smartphones. 70% of YouTube videos are watched through mobile devices. Also, 70% of website traffic takes place through smartphones.
Your Mobile Online Presentation Matters
80% of smartphone users are more likely to purchase from companies with mobile-user friendly sites and apps that provide quick and easy responses. In confirmation, 57% of users admitted that they would not recommend a business with a poorly designed mobile site.
About 51 percent of smartphone users have discovered a new company or product while browsing on their smartphone. 97% of people read online reviews about the businesses around them. Around 78% of these readers trust these online reviews and take them as personal recommendations.
It is thus no surprise that the #1 way to get your business to Americans today is through their smartphones. Your online presence alone is not enough. Your online presentation through mobile devices also really matters when it comes to your business. The smartphone is today’s consumer’s most used and trusted personal tool. If your user cannot access your website through their mobile device then they will most likely not use or trust your website. The quality of your mobile-friendly online presence and presentation will either attract users to you or prevent potential customers from coming to you.