The gaming industry is a multi-billion-dollar industry that plays a huge role in the telecom world. In 2021, the gaming industry alone made an upwards of $180.3 billion in revenue. However, in 2022 that revenue is guaranteed to be even greater. Now, as the industry continues to expand, so do the partnerships and transactions within it. Currently, the gaming industry is breaking records as Microsoft is about to purchase Activision Blizzard. This purchase is about to become the largest cash purchase ever made for a US company.
About Activision Blizzard, Inc.
In 2008, Activision Inc. and Vivendi Games merged together to form what is known today as Activision Blizzard, Inc. By this time, both companies have become mega-empires themselves. Activision brought to the table large assets like “Call of Duty”, Tony Hawk and Guitar Hero. Meanwhile, Vivendi Games brought in dozens of others assets that ranged from “World of Warcraft” to Barbie games to The Lord of the Rings to Jurassic Park and more.
The hope for this merge was to create “the most diversified and broadest portfolio of interactive entertainment assets in its industry”. This hope certainly became a reality. Activision Blizzard, Inc. became one of the most powerful and profitable game publishers in the industry.
A Little of Microsoft’s History Within the Gaming Industry
Microsoft first entered the gaming industry in 2001. At that time, it presented to the industry its own video game console system- Xbox. Although Xbox had its fair share of ups and downs over the years, it certainly has come a long way since. In fact, Xbox’s value this year is around $585 billion.
Ever since its entrance into the gaming industry, Microsoft holds a dominant position within. Revolutionary creations like Xbox and robust acquisitions like ZeniMax Media, Inc. continue to empower it more and more.
Microsoft to Purchase Activision Blizzard, Inc. Next
Microsoft newest investment will involve a cash-purchase of Activision Blizzard, Inc. Although, Microsoft’s ZeniMax cash-purchase of $7.5 billion back in 2020 was impressive, it is trivial compared to this new acquisition. Activision Blizzard, Inc. is worth about $68.7billion today. Therefore, this will be the biggest cash-purchase ever for a company in the country. It will also make Microsoft the third largest gaming company in the world.
The gaming industry is continuing to grow. So is Microsoft. And Microsoft’s newest purchase of Activision Blizzard, Inc. will continue making it one of the most powerful gaming leaders in the world.
